Onboarding Trusted Users at Scale with Bureau

Client

A leading matchmaking platform.

Challenges

Delivering a trusted matchmaking experience while eliminating fake or fraudulent profiles.

Solution

Identity verification and risk intelligence to onboard genuine users in real time. Device ID and Alternate Data for enhanced security.

Demonstrated Results

Seamlessly onboarding millions of verified users

• 83% faster sign-ups
• 65% fewer drop-offs
• A stronger community trust.

Introduction

Bureau helps a popular matchmaking platform onboard millions of verified users to drive growth with fewer drop-offs and a premium community of genuine members.

The Challenge

Onboarding Genuine Users at Scale

With over five million users and a wide portfolio of sub-brands, this matchmaking platform is a pioneer in the industry. The growing popularity and rapid scale of adoption of the platform attracted fraudsters, jeopardizing the security of users.

To ensure the authenticity of its users, especially females, the platform needed to:

• Build a safe, fraud-free environment where all users would feel secure.
• Detect and block fraudulent accounts without introducing friction to avoid user drop off.
• Scale identity verification seamlessly across the flagship platform and new apps for the sub-brands.

“Ensuring security, safety and trust were our biggest challenges. We wanted to create a close-knit community of verified members, without compromising customer experience.”

Atul Anand

Product

The Solution

Frictionless and Intelligent Identity Verification

The platform partnered with Bureau to bring speed and security together in the onboarding process. With real-time identity checks, it could detect and stop fake profiles while keeping sign-ups quick and effortless for genuine users.

By layering multiple verification signals with Bureau’s intelligence, the platform created a premium pool of verified members. These high-trust profiles became the foundation of its premium service, giving users the confidence to connect and engage in a safe community. Bureau’s unified risk decisioning platform enabled seamless user verification using:

• OCR Capture: Instantly extract data from identity documents, without requiring manual typing.
• Source Validation: Confirm user-submitted details against official records to identify and block fraudulent users.
• Liveness Check: Ensure the user is physically present and not a spoof.
• Face Match: Match the selfie with the ID photo provided by the user for proof of identity.
• Intelligence Layering: Combine all the signals to build a secure, trusted community.

The Bureau Advantage

Demonstrated Results: Verified Growth, Trusted Community

The impact of Bureau’s Identity Verification suite was immediate and measurable. It not only strengthened the authenticity of the platform’s user base but also streamlined the onboarding experience.

• Millions of users onboarded with confidence and speed.
• Increase in verified profiles, directly translating to fewer fake users.
• Faster onboarding times with minimal drop-offs, creating a smooth customer experience.
• Stronger community trust, with verified and genuine users.

“These cohorts of verified identities became our go-to customers. It created a close community where members engage with confidence and trust.” Atul Anand, Product

The Bureau Advantage: Beyond Verification

Beyond solving the immediate challenge of identity verification, the platform discovered lasting value in Bureau’s broader capabilities, helping it build resilience against fraud, strengthen user trust and scale up with confidence. The collaboration didn’t stop at onboarding, as the platform now uses Bureau’s advanced capabilities such as:

• Phone-Name Match: Matching user-submitted names with telecom data for added accuracy.
• Alternate Data: Enriching profiles with non-traditional signals for stronger risk assessment.
• Device Intelligence: Detecting sophisticated fraud patterns beyond identity.

Conclusion

As fraud tactics evolve, the platform is leveraging Bureau’s advanced fraud prevention capabilities to strengthen its defenses and build a safer, more resilient matchmaking ecosystem. By tapping into Bureau’s specialized solutions such as Device ID and Alternate Data, the platform is future-proofing its fraud defense while continuing to scale with confidence.

About Bureau

Bureau is a global identity and risk intelligence platform that helps digital businesses verify users, detect fraud, and secure trust in real time. Trusted by financial institutions, fintechs, and digital marketplaces, Bureau powers safer, smarter digital ecosystems across the world.